Giant Food’s Rob Nickels on making your supermarket a destination for fresh
Learn how to make your supermarket a destination for fresh from Rob Nickels, who handles category management, procurement and merchandising of fresh produce and floral for Giant Food.
Part of Ahold Delhaize USA, Giant Food has stores in Delaware, Maryland, Virginia and the Washington, D.C., area.
In this episode of "Tip of the Iceberg" podcast, Nickels covers several areas of focus to make your supermarket a destination for fresh seekers: variety, quality, value, local, consistency and floral. And he never forgets the taste, which is what it’s really all about.
The produce department is quite a differentiator among stores, he said.
"To me, it is the linchpin of the store, not just because I'm in produce and floral. But I believe, seen over my whole career, that people do make their shopping choice based on produce," Nickels said.
Another recent "Tip of the Iceberg" podcast episode: How ‘green teams’ help 3 California farms reduce waste by 2025
Related:
- Giant Food’s produce approach to destination retail
- Giant Food leans into local with fresh take on foodservice
- How produce prescriptions work at Giant Food
