Delano, Calif.-based Four Star Fruit Inc. and Delano Farms are teaming up again with National Basketball Association-themed packaging and merchandising on in-season table grapes.
The NBA licensing agreement allows the companies to use the league’s logo, and they are using the Los Angeles Lakers’ logo and color design on 1- and 5-pound pouch bags and clamshells, according to a news release.
The packaging is in stores now and will ship into December.
The companies are marketing the co-branded grapes in North America, China, Taiwan and Hong Kong, according to the release.
Related stories:
Blanc Vineyards partners with the National Basketball Association
