Bagged and bulk avocado sales trends are examined in a new study from the Hass Avocado Board.
The study, available on the HAB website looks at shopper purchase trends for households that purchase exclusively bulk avocados, exclusively bagged avocados, or a combination of both.
The purchase dynamics identify how each shopper segment contributed to long-term growth in the avocado category, according to the study. In addition, the study reveals bulk and bagged purchase trends for Hispanic and Non-Hispanic households.
The study found:
- Bulk avocados made up the majority of category purchases in 2019, while gagged avocados grew at three times the rate of Bulk (2019 vs. 2016):
- Bulk avocado purchases made up 73% of purchases in 2019 and increased 10% since 2016;
- Bagged avocado purchases made up 27% of purchases in 2019 and increased 34% since 2016 ;
- The majority of avocado-purchasing households purchase bulk avocados exclusively (59%) and 9% purchase bagged avocados exclusively;
- A group of households that purchase a combination of bulk and bagged avocados has been designated as “both” households and make up the remaining 32% of avocado-purchasing households;
- The “both” household group made up 32% of all avocado-purchasing households in 2019, up from 26% in 2016. These households also drove 50% of avocado purchases in 2019, up from 43% in 2016;
- “Both” households spend twice as much on avocados each year ($36) than bulk-exclusive ($17) or bagged-exclusive households ($15);
- “Both” households purchase 10 times per year, nearly 50% more often than bulk-exclusive (7 trips), and more than three times that of bagged-exclusive households (3 trips);
- The higher rate of purchase for “both” households places a large portion of them into the Super and Heavy shopper segments; and
- Super households are most likely to purchase a combination of bagged and bulk avocados (55%), followed by heavy (41%) and medium households (23%). “Both” households make up only 1% of the Light segment;
For more details and the entire report, see this link.
