Heritage Grocers Group launches loyalty program

Cardenas Rewards offers points for purchases, as well as access to digital deals, exclusive offers and personalized savings via the mobile app or website.

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(Heritage Grocers Group)

Heritage Grocers Group has launched Cardenas Rewards, a loyalty program designed to provide more value and benefits to customers of Cardenas Markets.

“We are thrilled to offer our new and innovative loyalty program to our dedicated customers and are thankful for their participation,” Adam Salgado, chief marketing officer for Heritage Grocers Group, said in a news release.

The Cardenas Rewards mobile app is available for download from the Apple App Store or Google Play. Customers can also sign up for the new loyalty program at cardenas-rewards.web.app. Once a customer has enrolled in the Cardenas Rewards program, they can access offers by tappping Clip and Save to add their favorites to My Card or the Cart icon. Upon checkout, they can enter their phone number or present the barcode on My Card or the Cart icon to redeem offers.

According to the release, Cardenas Rewards participating customers can:

  • Receive one point for every $1 spent.
  • Earn and redeem points on all purchases.
  • Save on Cardenas’ digital deal of the week.
  • Access exclusive weekly offers.
  • Clip digital coupons.
  • Take advantage of seasonal offers and promotional discounts.

“This program is another great way for us to engage with our local community and show appreciation to our dedicated customers for choosing to shop with us. Similarly, this loyalty program will allow us to tap into data and trends to further customize our offerings to accommodate our customers’ evolving shopping needs,” Salgado said. “As HGG continues to launch exciting new initiatives such as Cardenas Rewards, we hope to welcome even more customers to the HGG family.”

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