Instacart says it’s making holiday shopping easier and more affordable with the launch of Express Lane for Instacart+ members.
According to a company blog post, starting Nov. 18, Instacart+ members will get $0 delivery minimums on grocery and retail orders of just $10 (regularly $35).
The initiative comes in response to consumer habits during the holidays, often in need of last-minute gifts, decorations or baking needs of just one or two items, Instacart said. According to Instacart’s 2023 holiday shopping data, the share of $10 to $20 basket orders surged up to threefold around Thanksgiving and Christmas compared to the yearly average.
“From realizing you need a pinch of nutmeg for your famous eggnog or that you’ve forgotten a key ingredient to make Thanksgiving dinner come to life, to dashing through the digital aisles looking for supplemental stocking stuffers, or just wanting a few candy canes to sweeten your holiday decorations — small basket needs pop up everywhere during the holidays. Now, with this new Instacart+ holiday perk, Instacart members can get those one or two items delivered right to their door — with $0 delivery fees,” the company said.
Express Lane launched Nov. 18 in the Instacart app and on the Instacart website for all Instacart+ members and will be available for a limited time.
