Kroger expands Apeel avocado program, adds limes, asparagus

Kroger is rolling out avocados with Apeel Sciences’ shelf-life extender in 1,100 stores, and plans to stock Apeel limes and asparagus in Cincinnati stores this fall.

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(File photo)

Kroger is rolling out avocados with Apeel Sciences’ shelf-life extender in 1,100 stores, and plans to stock Apeel limes and asparagus in Cincinnati stores this fall.

With Kroger’s Zero Hunger|Zero Waste campaign, the new items expand a pilot of Apeel avocados in 109 Midwestern Kroger stores that began a year ago.

“Kroger is excited to offer more customers Apeel avocados and introduce longer-lasting limes and asparagus, marking another milestone on our journey to achieving our Zero Hunger | Zero Waste vision,” Frank Romero, Kroger’s vice president of produce said in the release. “Apeel’s innovative food-based solution has proven to extend the life of perishable produce, reducing food waste in transport, in our retail stores and in our customers’ homes.”

Apeel Sciences CEO James Rogers said Kroger is tackling food waste issues in the supply chain through Apeel.

“We’re excited to expand our partnership with Kroger to further prevent food waste while simultaneously giving families more access and time to enjoy healthy fresh produce,” James Rogers, CEO of Apeel Sciences, Santa Barbara, Calif., said in a news release.

Asparagus is the first vegetable from Apeel, according to the release.

Apeel Sciences is building its base of produce suppliers in the U.S., Mexico and Chile as it expands into new commodities and retail partners.

Apeel Sciences uses a plant-derived treatment to slow water loss and oxidation.

Related stories:

David Nelley joins Apeel Sciences as VP of domestic buyer relations

Produce execs look to future in United Fresh outlook panel

Apeel avocados rolled out at Costco, Harps Food Stores

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