Kroger says more than half its customers set New Year’s resolutions, however, keeping them isn’t always easy.
With the second Friday of the year known as Quitter’s Day, the Cincinnati-based grocer is aiming to help customers keep their health-focused goals with produce-rich and affordable options, bundled as limited-time Resolution Rescue kits for $15 or less, according to a news release.
Kroger’s private-label brand, Simple Truth, is introducing the six-bundle Resolution Rescue collection from Jan. 7-31.
According to 84.51º, Kroger’s retail data science arm, 79% of customers make New Year’s resolutions focused on physical health, with 58% planning to adopt eating habits that support a healthier lifestyle. A part of the Our Brands’ roster, Simple Truth’s exclusive Resolution Rescue bundles can be shopped across the Kroger family of stores to help customers push through that mid-January slump when snacking, meal-prepping and home-cooking goals can be tough to sustain, the release said.
“Maintaining resolutions can be a challenge, which is why Simple Truth has developed a straightforward solution to help our customers stay on track,” said Juan De Paoli, vice president of Our Brands for Kroger. “From snacking smarter to enjoying more veggie-forward meals and prioritizing protein, Simple Truth’s Resolution Rescue bundles — all free from unwanted ingredients — offer a delicious and convenient way to keep up with any better-eating resolution.”
Complete with five to six Simple Truth essentials in each, Kroger says customers can shop the collection’s bundles online:
- Get Your Veggies Bundle — Supercharge any snack or meal with a variety of fresh and easy veggies including Organic Baby Spring Mix, Organic Sliced Mushrooms, baby carrots snacking tomatoes and Organic Frozen Brussels Sprouts.
- Mocktails Bundle — From Raspberry Yuzu Sparkling Seltzer to Organic Mint, enjoy booze-free mocktail essentials for the sober-curious, whether damp or dry January participants.
- Meatless Meal Bundle — Everything needed for a social media-approved, dense bean salad, fiber- and protein-packed with ingredients like Organic Cannellini Beans and Organic Mini Cucumbers.
- Protein-Packed Breakfast Bundle — Start the day strong and power through the morning with protein-packed options including Zero Sugar Blueberry Yogurt and Chicken Breakfast Sausage.
- Savory Snacks Bundle — Survive any afternoon slump with salty, savory treats like Hot Cheddar Veggie Straws and Creamy Ranch Mini Rice Cakes.
- Sweet Treats Bundle — Packed with Cinnamon Sugar Apple Straws and Duplex Sandwich Cookies, satisfy a sweet tooth with no dessert deprivation necessary.
From January 10 through January 21, Kroger says customers can get free delivery with any purchase of at least $15 in Simple Truth products on delivery orders of $75 or more.
