Kroger takes on Walmart in battle for lowest-priced Easter menu
The Kroger Co. is offering a “zero-compromise” fresh Easter menu to serve a family of 10 — complete with candy — for less than $7.50 per person.
"At Kroger, we offer lower prices and more choices every day," Stuart Aitken, senior vice president and chief merchant and marketing officer, said in a news release. "We promise our customers a zero-compromise Easter meal that is delicious and made affordable by our everyday low prices.
“Kroger is Fresh for Everyone no matter the day, year or holiday,” Aitken continued. “This Easter is better than inflation free with the consistent value and savings we offer our customers every day, and we'll even take care of planning with an incredible family meal."
The Cincinnati-based grocer is suggesting a fresh Easter menu to feed a crowd of 10 that includes fruit and vegetables and other fresh items, such as:
- Kroger Spiral Ham.
- Private Selection Wisconsin 5 Cheese Blend Macaroni & Cheese.
- Kroger Ultimate Caesar Salad Kit Bag Big Deal.
- Simple Truth Organic Whole Carrots, served roasted.
- Kroger Southern Style Potato Salad.
- Kroger Brown and Serve Classic Enriched White Rolls.
- Bakery Fresh Goodness Peach Pie.
- Simple Truth Organic Blueberries and whipped cream for a fresh dessert option.
The news follows Walmart’s announcement last month that it would offer “an Easter without compromise” this year, featuring an entire Easter meal and basket for less than $100.
With consumers increasingly concerned about rising food inflation, the battleground of “everyday low prices” at grocery continues to intensify.
Related: Walmart offers an Easter meal and basket at last year’s price
Related: Food inflation still hot, USDA reports
Kroger shoppers can also “count on enjoying the most delectable Easter basket,” filled with Russell Stover Solid Milk Chocolate Bunnies; Brach's Jellybeans; Reese's Eggs; and Snickers, Twix and Starburst assorted Easter candy bulk variety bags, the release said.
Shoppers purchasing gift cards can earn “4X Fuel Points” on all gift card purchases for a limited time.
More Kroger news: Kroger: Earth Day? Make it Earth Month
This month, the grocer is also offering more savings with the buy five, save $5 event now through April 11. Additionally, customers may redeem digital coupons up to five times with the Kroger five times digital event running from April 12-25.
Kroger is making the Easter savings available to shoppers in-store, through Kroger Pickup or delivered using Boost by Kroger Plus, the annual grocery delivery membership that Kroger says can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99 a month, the release said.
