The Little Potato Co., Edmonton, Alberta, is kicking off the Big Game, Better Snacks promotion to help fans celebrate on Super Bowl Sunday.
The promotion, which runs through Feb. 13, is designed to inspire hosts for Super Bowl parties, according to a news release. It features a combination of in-store, digital and public relations support, including:
- A branded truck serving tailgate favorites at sporting events at TD Garden in Boston on Jan. 16 and Jan. 20, along with retailer stops during the week;
- In-store signs at participating retailers; and
- Integrated online campaign with recipes, sweepstakes offers and targeted digital and social ads.
The campaign features the Little Potato Co.’s creamer-sized potatoes in 1.5-pound bags, including Microwave Ready and Oven/Grill Ready products, according to the release.
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