Shanley Farms, Morro Bay, Calif., is shipping avocados and other items directly to consumers.
The subscription box offers specialty items including branded Citriburst finger limes and Morro Bay avocados.
“Here at Shanley Farms we are big believers in communicating directly with our consumer fans,” Megan Shanley Warren said in a news release. “We reach out and communicate on a regular basis with all the consumers that have been buying our Citriburst finger limes. We call them our Citriburst Champions.”
The company is asking those consumers to spread the word that the Morro Bay avocado season is approaching.
“In these days of electronic connection versus personal interaction we are finding people actively looking for new experiences to share,” Shanley Warren said in the release. “With this in mind, we are also working with HarvestMark’s QR code program to convey a greater depth of product information directly to consumers in order to enrich their experience with Shanley Farms product.”
Shanley Farms is receiving an increased interest in the finger limes during the COVID-19 pandemic because of their high vitamin C content, according to the release.
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