Podcast: Amanda Keefer's tricks for produce-filled meals on a budget

 Amanda Keefer, managing director of Healthy Family Project, is a guest on "Tip of the Iceberg" podcast.
Amanda Keefer, managing director of Healthy Family Project, is a guest on "Tip of the Iceberg" podcast.
(Screenshot: Amy Sowder)

Eating healthy doesn't have to be expensive — well, more expensive than everything already is these days with price inflation in all sectors.

That's one of Amanda Keefer's key messages while she's a guest on Season 2, Episode 2 of "Tip of the Iceberg" podcast. Keefer is the managing director of Healthy Family Project, a cause-marketing organization for consumers as well as the fresh produce industry. Keefer hosts a podcast too, named after the organization, geared toward the general public seeking health advice.

"There is a huge misnomer that eating healthy is expensive," Keefer said.

Listen by clicking the purple arrow below or find it on your favorite platform for listening to podcasts.

Making a grocery list and sticking to it is one way to stay on budget, but also pay attention to what's in season locally and what's on sale. Those fresh fruits and vegetables tend to be less expensive and tastier too.

Basically, try to shop, cook and eat the foods that were available in your grandmother's day. Of course, we can take advantage of the amazing imports when we want throughout the year, but remember that bottom-line budget.

Keefer offers a lot more practical, realistic advice for those of us in the produce industry and those of us who aren't. 

Give it a listen!

For more podcasts, try:

 

 

Latest News

Seen and heard at CPMA 2024 — Part 1
Seen and heard at CPMA 2024 — Part 1

Flavor and innovation were inextricably linked at this year’s Canadian Produce Marketing Association Conference and Trade Show in Vancouver, British Columbia, April 23-25.

Health benefits at the heart of table grape campaign
Health benefits at the heart of table grape campaign

The California Table Grape Commission will focus on health benefits as it launches its 2024-25 global marketing campaign targeting the U.S. and 21 export markets.

Value of U.S. mango imports rises 32% since 2019
Value of U.S. mango imports rises 32% since 2019

USDA trade statistics show that Mexico was the largest supplier of mangoes in 2023, accounting for 63% of the value of U.S. mango imports in 2023.

H-E-B finalizes 500-acre deal for distribution campus
H-E-B finalizes 500-acre deal for distribution campus

The Houston-area complex will be developed in multiple phases, with construction set to begin in late 2024, says the grocer.

Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.