Shenandoah Growers is the leading grower of fresh organic culinary herbs with the only large-scale USDA-certified organic soil-based indoor growing system in the United States.
With multiple growing locations across the country, Shenandoah Growers delivers organic produce to over 18,000 stores every day. Starting in April 2021, That’s Tasty™ – a Shenandoah Growers brand – will roll out a comprehensive living potted herbs program that makes it simpler than ever for retail partners nationwide to drive incremental spring sales.
“Quality and freshness are critical to this product line,” says Steven Wright, Chief Customer Officer, “so we have committed our resources to ensure we harvest, pack and deliver the plants within 24 hours. That’s as fresh as you can get.”
The company will also ship the first ever pre-packed shipper displays designed specifically for living herbs, greatly reducing the need for store labor to set up the plants. Available in several configurations and with bold new graphics, these shippers will ensure the plants are ready to sell when they hit the floor. With more consumers cooking at home, organic herbs have delivered consistently strong retail sales growth.
Don Helms, Vice President of Marketing, added, “Our living organic herbs are one of the highest impulse purchase items in produce. Now with bold new promotional packaging and focused consumer marketing support, our retail partners stand to benefit significantly from strong incremental sales. The versatile 8 cm pot size offers excellent value – perfect for the kitchen and for the garden.”
The company sells a full line of USDA-certified living organic herbs including Basil, Mint, Cilantro, Parsley, Rosemary, Thyme, and other popular varieties in addition to fresh-cut herbs and stir-in purées. To learn more about Shenandoah Growers and That’s Tasty living organic herbs, visit www.thatstasty.com.
