In its 25th consecutive citrus season, Summer Citrus from South Africa has launched its 2023 consumer summer promotion.
Called “The Sweet Escape Sweepstakes,” the annual promotion, in its third year, offers shoppers an opportunity to win one of two $500 Visa gift cards to curate their own getaway this summer, according to a news release.
“We continue to see an increase in consumer engagement from our Sweet Escape Sweepstakes and have brought it back to keep South African citrus at the top of everyone’s minds this summer,” Suhanra Conradie, CEO of Summer Citrus from South Africa, said in the release. “Despite challenging weather conditions, we are proud to be able to continue to supply the U.S. with premium citrus during the summer months.”
Throughout the duration of the promotion, Summer Citrus from South Africa will share inspirational and educational content to incorporate citrus into fresh summer recipes, the release said. The brand is also using its social media platforms to educate consumers on the importance of citrus from South Africa, the release said.
“We began hosting consumer-facing promotions eight years ago and with each season, we’ve been able to share why South African citrus is special and continue to further entice shoppers to look for the label in the grocery store when looking for exceptional fruit,” Conradie said.
To further enhance the promotion, Summer Citrus from South Africa will use online advertising to key markets on Facebook and Instagram that encourages shoppers to participate in the sweepstakes. The promotion will also be supported by email marketing, public relations efforts and social media campaigns, the release said.
“Our promotion is not only to inform shoppers of the availability of South Africa’s supreme citrus, but also help showcase consumer interest and feedback to retailers,” Conradie said. “The intel we capture during this time is key to understanding our shoppers a bit better.”
Consumers can enter the sweepstakes online. Learn more about the summer promotion at summercitrus.com.
