SXSW Wellness Expo to feature Rockit Apple

Rockit Apple, known as the snacking apple due to its smaller size, will be featured at the South by Southwest Wellness Expo.

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(Courtesy Chelan Fresh)

Rockit Apple, known as the snacking apple due to its smaller size, will be featured at the South by Southwest Wellness Expo.

The annual expo, scheduled for March 14-15 at the Palmer Events Center in Austin, Texas, will include a Rockit Apple booth with thousands of the apples for sampling, according to a news release.

Dawn Jackson Blatner, a registered dietitian and author of “The Flexitarian Diet,” will be signing the book from 1-3 p.m. during both expo days.

“We can’t wait for show goers to have the opportunity to see and taste the difference when it comes to our apples and chat with Dawn about the nutrition benefits that our mini product offers,” Julie DeJarnatt, director of retail strategy for Rockit marketer Chelan Fresh, Chelan, Wash.

Related story:

Chelan Fresh donates Rockit apples through Brighter Bites

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