Tip of the Iceberg podcast: Kroger's data science company on shopper personalization
You know the saying, "It's not all about you?"
Well, it is — when it comes to what consumers want from their fresh fruit and vegetable shopping experience. They want personalization.
Retailers can use this knowledge to answer these questions: How can retailers use their produce-shopper data to sell more produce, to gain and retain consumer loyalty and to keep shoppers engaged?
Kroger's retail-data science, insights and media company, called 84.51°, has been studying these questions. Becky Eldredge, vice president of commercial customer media and loyalty at 84.51°, has some answers.
Listen to this episode of the "Tip of the Iceberg" podcast for a chat with Eldredge about the company's research and findings. And learn what retailers and produce marketers can do with this knowledge.
Expect to take away from this podcast:
- What's worth investing in.
- Where to collect the data.
- Key moments to reach consumers.
Another episode to try: The Fresh Market's Gerrick Polinsky on training personal shoppers
