Limoneira, a long-time lemon supplier to Chipotle, has received the restaurant chain’s Food With Integrity Award.
In a video announcing supplier awards, Carlos Londono, vice president of supply chain for Chipotle, said Limoneira “sets the bar high.”
“They incorporate initiatives that include solar, water, recycling, sustainability, workers’ housing and community outreach as their pillars,” he said in the video.
Chipotle is focusing more of its marketing on its commitment to finding sustainably-raised ingredients, according to a news release.
“While we have never sourced these ingredients to be a marketing platform, it is what makes Chipotle so different from other restaurant companies, and we think people are more receptive to hearing it now than ever before,” according to the release. “The more people know about the lengths we go to source the best ingredients, the more likely they are to become loyal customers, particularly with a growing number of people interested in knowing the source of their food.”
The advertising campaign addresses how Chipotle is “shirking traditional fast-food advertising because it bucks traditional fast-food wisdom.”
“We at Limoneira are honored and humbled to receive this important award from Chipotle, and we will continue to pursue innovative sustainability programs to deliver the finest citrus to the marketplace,” according to a news release from Limoneira
