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Avocados From Mexico is celebrating a historic 3% increase over the company’s 2023 record-breaking imports by partnering with actor Diego Boneta to launch a bold new guac collection and a Guaco Truck pop-up in New York City.
While water scarcity often dominates the conversation, emerging data suggests that deteriorating water quality and overfertilization are becoming critical vulnerabilities that threaten crop health, soil longevity and the long-term financial viability of specialty growers.
The proposed framework introduces a targeted approach to safeguard endangered species while maintaining essential crop protection tools for U.S. farmers, the agency reports.
New research reveals two eye-catching farmland value takeaways and more shifts in the market.
Following last year’s implementation of sweeping U.S. tariffs, some Ontario retailers are reporting a sustained “buy domestic” shift among customers who are increasingly prioritizing Canadian produce over American imports as a form of economic sovereignty.
Panelists at the Canadian Produce Marketing Association Convention and Trade Show explore the massive potential of AI in everything from warehouse food safety to automated defect detection and logistics.
From value-seeking trade-downs at Walmart to the sustainable packaging demands at Whole Foods Market, top retail leaders break down the new playbook for winning in the global produce aisle.
The company says that with the addition of the Kroger banners, it now includes more than 57,000 stores on the platform.
The company says its tailored approach to summer programs helps meet retailer expectations and needs.
Following the House passage of H.R. 7567, industry organizations are urgently calling on the Senate to swiftly approve the bipartisan farm bill to provide vital economic stability and competitive investments for American family farms.
The vice president of Gen V and the Quebec Produce Marketing Association president is recognized for his visionary leadership and advocacy for the Canadian greenhouse sector.
Amanda Brown-Estelle brings deep retail expertise as the company continues to invest in the future.
The company says this multiregion approach helps balance supply across shifting conditions, reducing exposure to localized weather disruptions while supporting steady, reliable shipments.
Highlighting the urgent need for permanent legislative reform over temporary regulatory fixes, the NCAE CEO and president explains why the industry must press Congress for H-2A updates and farm-bill certainty.
The strategic transition marks a significant step forward in Thx!’s mission to prove that doing good is good business, while unlocking new opportunities for brands, retailers and consumers to create meaningful impact.
Futurist Jim Carroll shares why agricultural innovators must embrace a high-speed reality of robotics and personalized nutrition to survive a looming era of extreme volatility.
This new variety features a coral-colored interior and a sweet flavor that is suited for juicing and eating.
The grower, packer and shipper of fresh fruits and vegetables adds David Dudley as director of merchandising and marketing, while also promoting Daren Van Dyke to vice president of sales and marketing.
The company says the Canadian market is the natural next step in its international sales evolution.
A new food search and rescue campaign aims to destigmatize crop abundance and provide growers with a streamlined alternative to letting food rot in the field.
As Mexico evolves from a high-volume supplier to a strategic powerhouse, exporting $18 billion in fresh fruits and vegetables globally, IFPA’s Jessica Keller reveals why the country matters to the produce industry now more than ever.
The EPA has just greenlit a revolutionary, gene-edited rootstock that could stop the bacterial plague that has wiped out 90% of Florida’s citrus.
Thai guava can be merchandised as a ready-to-eat snack fruit and used across multiple retail applications, helping retailers drive incremental sales and expand usage occasions, the company says.
Industry leaders gather in Palm Desert to bridge the gap between summer trends and strategic connections at the West Coast Produce Expo.
USDA expects to announce payment rates for its $1B specialty crop aid in a few weeks after closing acreage reporting, which will determine how relief is distributed across eligible crops.
From the first female board chair to global power players, the BOLD program is transforming the avocado industry’s next generation into high-stakes directors, securing the future of one of the world’s favorite superfoods.
Zespri says its fruit with vibrant red interior will be available nationwide for a limited time.
Ag Secretary Brooke Rollins says a multi-agency Trump administration effort will target fertilizer costs and boost U.S. production, with a major announcement expected yet this week.
After a successful pilot program, Harps executive Mike Roberts reveals how small supply chain shifts are creating a permanent lift in produce volume and shopper loyalty.
With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.
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