Organic Produce Market Guide 2026

Explore The Packer’s 2026 Organic Produce Market Guide for key industry insights, sales growth data, and Gen Z and Millennial consumer trends.

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(Farm Journal)

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Retailers are encouraged to visit Booth No. 718 to experience Melissa’s newest innovations firsthand and learn how to bring these high-performing organics to their customers.
Demand for organic cherries continues to be a strong retail opportunity, according to the Wenatchee, Wash.-based company.
To further drive purchase and sales growth for Organic SunGold and Organic Green Kiwifruit, in-store POS material, a dedicated microsite and social media activations are in development.
The Bronx, N.Y.-based wholesaler is featuring a full line of locally, domestically and internationally sourced organic fruits and vegetables.
Upgrading to Fairtrade-certified bananas cost less than a single sock, according to the company.
The new certification of blueberries adds to the company’s existing ROC certified stone fruit and fall fruit.
Tom O’Brien, who recently retired from Driscoll’s as its senior vice president of global human resources and general counsel, discusses challenges and opportunities for organic produce and the role the next generation plays in the fresh produce industry.
Gen Z and millennials not only more frequently reported buying organic produce than older generations, they are also more willing to pay a a higher price for it.
Rodale Institute’s California Organic Center examined high-residue cover cropping as a potential alternative to plastic mulching.
The company says organic melon season will run from May through December, with melons coming from California, North Carolina and Mexico.
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