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The Hass Avocado Board is educating consumers on the health benefits of avocado consumption during November, National Diabetes Awareness Month.

IMG Citrus, Vero Beach, Fla., is marketing white grapefruit in the U.S. as a return to the original heirloom Florida grapefruit.

King Produce LLC has been Endorsed. Gencon Inc., SOGO Prime Inc., Stone Mountain Produce, Yellow Dog Farms, and Zacherl Farms are new companies to the Market. Alpine Fresh Inc, Dynamic Foods and other have updates.

South Mill Champs mushroom labels have a new look.

United Kingdom-based The Watercress Co. and Newburgh, N.Y.-based leafy greens supplier Solata Foods have plans to elevate watercress in the U.S. with retail and foodservice products.

Naturally seedless lemons from The Wonderful Co. are appearing in produce departments nationwide.

Hazel Technologies, Chicago, has hired Martin Roeder as its Latin America sales manager.

Grants totaling more than $40 million have been awarded to programs to give food stamp consumers incentives to eat more fruits and vegetables.

Georgia Blueberry Growers Association, Philip Hoover, Prisma Produce & Distribution, Prospect Valley Acres, and SolanBranch are new companies to the Market. Direct Advantage LLC, Rancho Del Sol and other have changes.

Produce Packaging Inc., and Sandifer Farms LLC have had USDA operational updates. Gotham Greens Baltimore LLC, Liane LLC, Morris Organic Farm, Sena Foods LLC and Viva Farms are new firms to the Market and Updates.