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While flooding in California’s Salinas Valley region has had an economic impact, it has taken a personal toll as well.

The volunteer position, which serves through Oct. 31, 2024, provides an opportunity to represent the community and have a voice in the future of the California avocado industry, according to the commission.

To help drive new shoppers to stores, Zespri is launching a multichannel consumer campaign featuring digital advertising and sampling events for its SunGold Kiwifruit.

The Oxnard, Calif.-based company that sources, produces and distributes fresh hass avocados has appointed Diana McClean as director of marketing and communications.

Kingsville, Ontario-based Red Sun Farms has now earned the distinction for 11 years in a row.

Ocean Spray Cranberries Inc. is partnering with The Hershey Co. for a new line of sweet treats made from real fruit.

Paola Barba, who has a background in biotechnological engineering, grapevine research, and genetics and breeding, will be responsible for developing Sun World’s next generation of table grape varieties.

In a move that could be dubbed “May Madness,” The Kroger Co. is promoting a brunch to celebrate Mother’s Day, complete with dessert and mimosas, all for less than $2 per serving.

Dyenson, who previously served as vice president of food safety and quality for Dole Food Co., has almost three decades of food safety experience covering the grower, retailer and foodservice sectors.

Short-form video is still king on social media.