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Avocados from Mexico has created The Virtual Guac Bowl Stadium for its annual Super Bowl promotion, with prize packages that include avocado gear, weekly $1,000 giveaways and the chance to win $1 million.

Valentine’s Day promotions are on the radar and Stemilt’s Pink Lady apples should be a top promotion contender for the loveliest day of the year.

Pummelos and oranges maintained the top two spots on PMG the first week of January, but strawberries rejoined the list at No. 3.

Produce buyers as a rule tend to naturally run a lean inventory. Like in the stores, the thinking is, “Just enough inventory until the next delivery” — with enough safety stock on hand just in case.

Episode 34 of Tip of the Iceberg Podcast features an interview with Mushroom Council’s Eric Davis, who discusses the organization’s ongoing promotion of The Blend and the council’s new #FeedYourImmuneSystem campaign.

Fresno, Calif.-based Fowler Packing, which markets mandarins under its Peelz brand, has expanded its offerings to include organic mandarins and dekopon mandarins.

Until Jan. 19, Southern California was enjoying an ideal strawberry season.

Pittsburgh-based Fifth Season, a vertical, robotic farming company, expanded its distribution partnership with Giant Eagle Inc.

Catch up quick on news of the week with The Packer’s editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder on this latest episode of Packer Insight.

Retailers should push technology providers to create solutions that would allow easier use of nutrition incentive programs that could boost fruit and vegetable consumption.