Duncan Family Farms offers promotion support for herbs for the holiday season

Goodyear, Ariz.-based organic herb and baby leaf producer Duncan Family Farms is offering retailers merchandising and sales support for its line of 18 fresh, organic herb varieties for the holiday cooking season. 

“During the holiday season, we see the usage of rosemary, sage, and thyme increase by as much as 300%,” Patty Emmert, community relations and marketing manager for Duncan Family Farms, said in a news release. “This particular herb trio is known as the poultry blend and when sold together, can increase in sales up to 500%. We are happy to offer this special blend to serve consumer demand and offer our customers a product that is highly sought after.”

The release said Google trends indicate a clear spike in search volume for terms involving “fresh herbs” leading up to Thanksgiving and following through to Christmas. 

That fact presents an opportunity to drive sales at the retail level by carrying sought-after herbs in-store for consumers to easily purchase when shopping for the recipes they’ve discovered online, the release said. 

In addition to the poultry blend, other herb varietals see a slight increase from 10% to 20% above regular sales, the release said.

Duncan Family Farms recommends ensuring a well-stocked herb selection to not only inspire sales, but also extend and increase purchases throughout the produce and meat departments, according to the release.

“The holidays provide retailers an opportunity to capitalize on display solutions and cross-merchandising to increase basket rings throughout the season,” Emmert said in the release. “By showcasing items like turkey basters, brining bags, pie dishes, and meat thermometers near fresh herbs, retailers are able to show shoppers exactly what they’ll need to prepare their holiday meals.”

In 2021, Duncan Family Farms launched its Organic Fresh Herb Line as a natural extension of its existing products, the release said. The company uses a multi-regional footprint to offer customers consistent supply, healthy volume, versatile pack size capabilities and exceptional product quality. With a proven track record in innovative growing practices, the herb line is also one of the first to become Sustainably Grown Certified in the U.S. while also displaying the USDA Organic Seal and CCOF certification on pack, according to the release.