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From funding global clean water initiatives to establishing early taste preferences in toddlers, produce marketers are leveraging authentic purpose and long-term habits to build lasting brand connections.

Ideal winter conditions and sustained year-over-year volume gains have nationwide grower-shippers primed for strong market performance.

Circana’s Jonna Parker warns that brands are missing out on online shoppers, viral social trends and falling behind as AI-driven commerce takes off.

The former FDA deputy commissioner urges the produce industry to address traceability gaps and farm-level water safety.