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Despite the Golden State experiencing record rain followed by a levee break, a strong outlook remains for the upcoming crop.

No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday.

The new variety is typically sold from January through June; however, this year’s supply is projected to sell out early due to a rapid rise in popularity.

The farmer-owned citrus cooperative is supporting the inaugural April 8 Encore All-Star Games, featuring basketball talent from the Los Angeles region.

There will be some harvest gaps for vegetable crops in the next few weeks but better supply is coming, says Crystal Chavez, marketing coordinator for Gold Coast Packing Inc., Santa Maria, Calif.

The Elgin, Minn.-based company says the program supplies apples that are custom packed in sizes and specifications that best meet retailers’ needs.

The trade show floor at the 2023 Viva Fresh expo was buzzing with new trends, innovative products and featured best-in-class produce from the Lone Star State and beyond.

The Philadelphia-based company says the appointments will strengthen its leadership and enhance its capabilities in global operations, manufacturing, information technology, digital solutions and human resources.

The Packer is seeking input from organic produce marketers for its special organic produce coverage planned for the April 24 issue.

Premier ProduceOne Inc., Dayton, Ohio, has been awarded a maximum $343.2 million contract to supply fresh fruits and vegetables to military and school customers.