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With rapidly increasing production in early April, strong supplies are projected to support Easter and Mother’s Day ads, as well as promotions from April through June.

Opportunities to showcase watermelons are growing as consumer preferences and food trends are evolving — and it is available to help foodservice operators and retailers that feature the versatile melons.

Agricultural meteorologist says the Northeast can expect another cold threat, while the Pacific Northwest should fair well.

There is nothing new about Mexico being late on water deliveries, according to the 1944 treaty, and work on the problem runs deep.

A packed house gathered at Viva Fresh to get the latest insights from Dante Galeazzi, president and CEO of the Texas International Produce Association, and Anne MacMillan, partner at Invariant Government Relations.

As of late March, strawberry production out of the growing area was at 3.4 million trays, according to the California Strawberry Commission.

While tariff turmoil has presented fresh challenges for some U.S. grower-packer-shippers, some Canadian and Mexican producers are finding new avenues for growth.

The Canadian Produce Marketing Association presented an award to the greenhouse grower for its new paper lettuce bag, which is set to launch soon.

The company has added tomato industry veteran Daniel Heguertty to the team as the company expands into the tomato category, further diversifying its product line.