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Fresh produce marketing veterans at the East Coast Produce Expo explain why the industry must shift from a commodity mindset to building emotional equity to compete with products throughout the store.

Her research focuses on the intersection of advanced LED lighting strategies and sustainable pest management in CEA strawberries.

The grocer’s new grant-funding round supports critical infrastructure needs at food banks and partner agencies throughout California and Nevada.

The group is expecting both record-breaking total imports for the 2025-26 season and Super Bowl avocado supplies, as well as planning for World Cup promotions.

To support long-term growth, Berry Fresh has expanded Sweet Karoline acreage into Oregon, extending the season and enhancing national availability.

Alex Jackson, vice president of sales and marketing for Frieda’s Branded Produce, shares a framework for turning trend overload into strategic clarity.

The National Advertising Division has recommended that Lidl US modify or discontinue its “exact same basket” and percentage-based price comparison claims following a challenge by Ahold Delhaize USA regarding the accuracy of those savings assertions.

The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses.

U.S. trade leaders reveal a strategy to turn diplomatic friction into market share by navigating Japanese trade and expanding Mexico’s $134 million fresh market.

She will be the first woman to chair the commission, which will support the CA Grown program’s initiative promoting the role of women in agriculture.