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From IFPA to the CEA Alliance to the NPC, the fresh produce industry is eager to collaborate with Brooke Rollins.

Along with supporting the induction of Florida grower Raymon J. Land Sr., the company will also showcase two of its firm-flesh watermelon varieties.

The Lay’s Super Bowl commercial was inspired by a real potato farmer and his family. Jeremie Pavelski says he was touched by the commercial and proud of how it showcased the work of farmers across the U.S.

The California Department of Food and Agriculture added more of the Mission Viejo area to the state’s huanglongbing quarantine.

These customized levies, expected to be finalized by April, are designed to rebalance trade relationships and target unfair practices, including subsidies, regulations, and exchange rate manipulation.

Innovation was everywhere at Fruit Logistica 2025, including the latest solutions for grower-packer-shippers from BeeHero, Apeel and Clarifresh.

The packaging solution is designed to ensure all take-home products are recyclable through most curbside programs.

Granny smith apples and d’anjou pears offer retailers some green produce to add to holiday-themed promotions and displays, says Stemilt Growers.