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A new crop of asparagus is about to burst onto the produce scene, and whether it’s imported or domestic, grower-shippers say consumers are in for a treat.

(CORRECTED, Feb. 7) At the turn of the century, California growers were farming 36,000 acres of asparagus. Twenty years later, that number has plummeted.

Des Moines, Iowa-based Loffredo Fresh Foods — formerly Loffredo Fresh Produce — is rebranding and expanding its offerings.

Tasteful Selections is giving away an indoor herb growing kit, a gardening tool set and a stainless watering sprayer in February as part of a 10-year anniversary celebration.

Ocean Mist Farms now is receiving regular arrivals of organic asparagus out of Mexico, said Joseph Angelo, sales manager.

If California has a “nutty” reputation, it’s very well deserved. Nearly 100% of the three major U.S. tree nut crops — almonds, walnuts and pistachios — are grown in the Golden State.

The Fresh Energy brand from Bakersfield, Calif.-based Atlas Produce and Distribution Inc. now offers an organic option for all of its varieties, said sales representative Luke Fountain.

As consumers — from millennials to baby boomers — adopt new healthy eating goals, sales of dates, prunes and dried fruit are gathering momentum.

Sunsweet Growers Inc., Yuba City, Calif., has a number of ways for consumers to enjoy the company’s products, said Stephanie Harralson, director of marketing, North America.

Traina Foods Inc., Patterson, Calif., has announced the launch of Pasta Toss, the latest fruit-forward product in its Traina Home Grown line.