Atlas Produce boosts organic dates

The Fresh Energy brand from Bakersfield, Calif.-based Atlas Produce and Distribution Inc. now offers an organic option for all of its varieties, said sales representative Luke Fountain.

Atlas Produce and Distribution Inc. now offers an organic option for all of its Fresh Energy brand varieties, says sales representative Luke Fountain.
Atlas Produce and Distribution Inc. now offers an organic option for all of its Fresh Energy brand varieties, says sales representative Luke Fountain.
(Courtesy Atlas Produce and Distribution Inc.)

The Fresh Energy brand from Bakersfield, Calif.-based Atlas Produce and Distribution Inc. now offers an organic option for all of its varieties, said sales representative Luke Fountain.

“We now also offer a 12-unit ready-display shipper — in addition to our 24-unit display — that gives the retailer the opportunity to always have full displays of our product, which increases sales,” he said.

Atlas Produce also has some new plantings and expects to see a 20% growth in volume, Fountain said.

“With the Fresh Energy brand, we have seen a 30% increase this past year,” he added.

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