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From data-backed insights to in-store execution, retailers are refining how the category is marketed to maintain momentum in an increasingly competitive produce aisle.

Netafim North America’s Melissa Lilze talks the top five trends that will impact irrigators in the coming year.

Rice at $132.89 and cotton at $117.35 will receive the highest per-acre rates, but some have called payments a bandage in the midst of current farm economic crisis.

At 60, “Farmer Steve” transformed an overgrown Connecticut property into a joyful garden, orchard and sunflower room that became a viral TikTok inspiration, proving it’s never too late to start growing.

Alex Van Wingerden and Mary Parreira join returning members to the nine-person board for the 2026-27 term.

Effective Jan. 1, 2026, Lilze will lead the North America division of Orbia Netafim, the first woman to hold the position.

According to the 84.51° Kroger Precision Marketing Consumer Digest, 62% of consumers are planning to eat more fruits and vegetables as a primary functional food and nutrition goal.

The California Department of Food and Agriculture expanded the state’s huanglongbing, HLB, or citrus greening quarantine boundary in the San Juan Capistrano area of Orange County.

Join us for this special episode of The Packer Podcast, sharing some of the most interesting and entertaining answers from our “fresh take” segment.

As H-2A costs climb toward $30 an hour, Western Growers’ Walt Duflock warns that half of California’s farmers could disappear by 2052 without a revolution in harvest tech.