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Deborah Birx, former White House coronavirus coordinator, will join Dallas-based ActivePure Technologies as chief medical and scientific advisor, the company’s CEO, Joseph Urso, said in a news release.

Banana marketers find plenty of reasons to believe in the future of organic bananas.

Mangoes will be available to promote leading up to Cinco de Mayo, grower-shippers say.

Shoppers want what they can’t have.

What is one thing that could make the produce supply safer?

Carson, Calif.-based nanobubble technology company Moleaer, in partnership with researchers from Virginia Tech, have found oxygen-filled nanobubbles are successful in disrupting microbial biofilms.

Older, higher-income Hispanic consumers living in the Western U.S. are the most frequent purchasers of fresh limes, according to The Packer’s Fresh Trends 2021 survey.

Yakima, Wash.-based Sage Fruit has seen an increased volume of organic apples, pears and cherries, said Chuck Sinks, president of sales and marketing.

Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.

Companies are touting sustainability efforts every which way — berry-focused companies included.