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A USDA administrative complaint filed against Southern Sun LLC. Hacienda Ag Incorporated, Heritage Farms LLC, MJR Produce Inc., are new companies to the Market. DMA Solutions Inc. and others have updates.

March was a very long year.

It’s hard to overstate the importance of strawberries to a grocery retailer.

Sales of fresh limes seem to be trending upward. At Delano, Calif.-based Wonderful Citrus, Elena Rhodes, director of product management, said in mid-April that sales were up 13% year over year.

Dulcinea brand citrus feature new high-graphic packaging, with different colors to differentiate oranges and mandarins.

USDA has issued actions against Evergreen Fresh Farms Inc., New York Produce Inc., and P.K. Produce, Inc. CTI Logistics LLC, GOLDEN BASIL FARM LLC, and Joe Heger Farms LLC are new companies to the Market, plus more.

USDA has announced actions on Hunter Brothers Inc. and Old West Export Inc. Morton Williams and Phenix MV Inc. are new companies to the Market. Country Creek Produce Farm LLC, Lucas Farms and others have updates.

What is the annual consumer “spend” on fresh produce? That number, organized by age, income, education level, race, and more is available from the Consumer Expenditures data from the Bureau of Labor Statistics.

Jacobs, Malcomb & Burtt (JMB), San Ramon, Calif., has a new website as it prepares for the start of its summer asparagus program.

It’s time to take a break from the recent coronavirus theme dominating the news lately. I think that’s probably all right — I suspect even welcomed at this point.