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AFM’s Super Bowl campaign has a new centerpiece this year, with the organization opting for a $1 million sweepstakes and point-of-sale material featuring popular NFL broadcasters Troy Aikman and Erin Andrews.

Del Monte Fresh Produce N.A. inc. is updating fruit stickers, offering giveaways and highlighting sustainability as part of its holiday campaign.

Produce managers wear a lot of hats. They are, in essence, merchandisers, inventory control specialists, shrink monitors, clerk trainers and mentors.

Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.

Produce managers attain their skills over many years, learning everything from the difference between regular and flat leaf parsley to which mango variety tends to be the most popular and flavorful.

Though COVID-19 has taken away the opportunities for in-person sampling and other strategies, retailers have plenty of apple promotion options, marketers say.

Apple marketers view the Cosmic Crisp as a particularly bright star in a growing constellation of new apple varieties.

Oklahoma City-based HAC Inc., which operates 80 stores under eight banners, has selected Price Mabry as its new director of produce and floral.

Trend forecasts abound as the calendar turns from 2020 to 2021, and among the most frequent topics have been e-commerce, family meals, packaging and the function of food.

Episode 27 of Tip of the Iceberg Podcast features an interview with Jennifer McEntire, senior vice president of food safety and technology of the United Fresh Produce Association.