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The Equitable Food Initiative is partnering with Costco Wholesale in California, Oregon and Washington to boost consumer awareness and sales of EFI-certified fruits and vegetables.

Organic grower-shipper Misionero Vegetables, Gonzales, Calif., is rebranding Green Wave Farms, its fresh-cut vegetable line.

How is the produce department similar to soda, to chips, to beer?

Aboubaker, C & S Farms, and Hankerson Brokerage Inc are new companies to the market. G & D Produces Inc, Papa Sprout Inc and Verfruco Foods Inc have updates.

Los Angeles-based private equity company Butterfly has closed on the $510 million acquisition of Bolthouse Farms, Bakersfield, Calif.

Organic grower-shipper Wholesum, Amado, Ariz., has a new program to highlight its Fair Trade program for consumers and retailers.

All retail details are important, but at some point, someone has to take charge and say, “OK, let’s run with this.” And move on.

Earthfresh LLC, Jet Sales Packaging, Raiwal Agro Tech Foods, Sendik’s, T.A. Solberg DBA Trig’s are new companies to the Market. Triple B Corporation - Charlie’s Produce and Villita Avocados Inc., have been Endorsed.

BROOKLYN — It was a perfect summer rooftop tour party at dusk, with colorful picnic food and dozens of friendly faces talking about fresh vegetables and fruit. Check out Northeast editor Amy Sowder’s video and article.

Driscoll’s 3D Berry Picnic Mobile started its summer campaign June 18 — International Picnic Day — in the Twin Cities, beginning the next phase of the brand’s #BerryTogether campaign.