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Steinbeck Country Produce, Salinas, Calif., is changing its marketing identity to Nature’s Reward to capitalize on consumer brand recognition, and has a new website design.

Los Angeles-based Wonderful Pistachios added two new flavors to its Wonderful Pistachios No Shells offerings: chili roasted and honey roasted.

Caribbean Treasures Fruit & Vegetables LLC, Frahm-Fresh Produce and Fresh Port LLC are new companies to the Market. DMC Imports & Exports Inc., HMC Farms, Loving’s Produce Co Inc. and Napoli Foods Inc. have updates.

Good Foods, Pleasant Prairie, Wis., has hired Maria Nakasone as brand manager

Triple Fresh Produce LLP satisfies PACA reparation. D’Arrigo Bros Co of New York Inc has been Endorsed. Arnold Refrigeration Inc., Schiemer Farms, Willowcreek Produce, Zito Farms are new companies to the Market & more.

Extra Wholesalers LLC, Organic Products Company, Shiphrah Puah and Companies Inc., Tatum Insurance and Verner are new companies to the Market. Diversified Avocado Products and Jackson Tomato Farms have updates.

LinkFresh Inc. has hired Bryan Barsness as vice president of sales for North America.

Ag tech company Zest Labs has updated its Zest Fresh platform with three new modules to make it easier for suppliers, foodservice operators and retailers to test and deploy its offerings.

The Packer’s editor Tom Karst visited Aug. 16 with retail consultant Mike Mauti about back-to-school promotions.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.