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Though end-of-year promotions are big every year, Northwest pears offer robust promotion opportunities well into 2022, marketers say.

Rainier Fruit Co. grows pears all through the central corridor of Washington, from the Canadian to Oregon borders, said David Armenta, director of export sales for the Selah, Wash.-based marketer.

Stemilt Growers sources its Rushing Rivers label pears from the Wenatchee and Entiat River Valleys, said Brianna Shales, marketing director for the Wenatchee, Wash.-based company.

CMI Orchards is partnering with the firm’s retail customers in new ways this year with the customized digital and omnichannel vehicles now available.

The Mushroom Council’s collaboration with The Food Network — estimated to make more than 90 million impressions in 2021 — is one of the largest partnerships the council has ever undertaken.

To mark National Watermelon Day on Aug. 3, Syngenta Vegetable Seeds has introduced a new seedless watermelon variety – Valor – developed to help growers maximize profitability.

Two cantaloupes may have the same DNA, but their growing climate can change the flavor — a concept one organization is promoting in a campaign through peak cantaloupe season.

For reasons that everyone can understand, healthier living is at the top of the collective to-do list for 2021.

Jac. Vandenberg, Inc.’s SUNRAYS Mandarin BIO bags has been named the 2021 Eco Excellence Award for Best Snack for its innovative, sustainable packaging.

The Packer’s Tom Karst, Amy Sowder and Ashley Nickle discuss big topics of the week, from what’s on tap for the annual Washington Conference to mushroom updates to the implications of a new Instacart deal.