Industry notable Steve Lutz will be a speaker at the New England Produce Council’s Produce, Floral & Food Service Expo 2019.
Senior vice president of insights and innovation for Category Partners, Lutz will lead a session 3-4 p.m. Sept. 18, according to the council’s expo event schedule. The expo is Sept. 18-19 at Hynes Convention Center in Boston.
Lutz’s background includes product and brand development, consumer and trade research, strategic communications, retail category management and analysis, packaging development, and promotional analysis, according to the event summary.
Lutz’s brand clients have included companies in nearly every segment of fresh foods including produce, meat, deli, and bakery organizations covering almost any fresh product found in a supermarket.
Before joining Category Partners, Lutz was vice president of member engagement for the Produce Marketing Association and chief strategist and vice president of marketing for CMI Orchards in Wenatchee, Wash.
Lutz was executive vice president of Chicago-based consumer research and data analytics research firm, Perishables Group.
Prior to that, Lutz was president and CEO of the Washington Apple Commission.
Steve has served on the board of directors of the Produce Marketing Association and United Fresh Produce Association.
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