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The Equitable Food Initiative has hired Rebecca Chavez as business development manager.

Though prices were high in early April, seasonally increasing supplies of watermelon are on tap through the summer months.

Stockton, Calif.-based Grower Direct Marketing LLC now has “110 lanes of electronics,” said Jim Hanson, managing director.

(UPDATED April 11) Christopher Valadez is the new president of the Grower-Shipper Association of Central California, Salinas.

These fruits and veggies fit right in with “clean eating” movement

The California sweet corn crop, grown in the Imperial Valley, is ready for shipping.

Dallas-based produce marketing agency DMA Solutions Inc. will send nine top-performing Texas A&M University students to the Viva Fresh Produce Expo April 25-27 in San Antonio as a part of the Aggies for Fresh scholarship.

Janis McIntosh has been named director of marketing innovation and sustainability for Salinas, Calif.-based Naturipe Farms.

Retailers should expect anything but a California cherry season like last year, according to Stemilt Growers.

“Good morning, and in case I don’t see ya: Good afternoon, good evening, and good night!” was the cheery greeting from Truman Burbank in 1998 movie The Truman Show.