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California Avocado Month is June, and that means outreach to consumers involving social media influencers, recipes, public relations campaigns and more.

Los Angeles-based private equity company Butterfly has closed on the $510 million acquisition of Bolthouse Farms, Bakersfield, Calif.

Organic grower-shipper Wholesum, Amado, Ariz., has a new program to highlight its Fair Trade program for consumers and retailers.

All retail details are important, but at some point, someone has to take charge and say, “OK, let’s run with this.” And move on.

Earthfresh LLC, Jet Sales Packaging, Raiwal Agro Tech Foods, Sendik’s, T.A. Solberg DBA Trig’s are new companies to the Market. Triple B Corporation - Charlie’s Produce and Villita Avocados Inc., have been Endorsed.

BROOKLYN — It was a perfect summer rooftop tour party at dusk, with colorful picnic food and dozens of friendly faces talking about fresh vegetables and fruit. Check out Northeast editor Amy Sowder’s video and article.

Driscoll’s 3D Berry Picnic Mobile started its summer campaign June 18 — International Picnic Day — in the Twin Cities, beginning the next phase of the brand’s #BerryTogether campaign.

AUSTIN, Texas — Panelists at the Center for Produce Safety Symposium described better traceback as essential to containing foodborne illness outbreaks and urged companies to invest in that infrastructure.

U.S. potato shippers from the 13 highest producing states had 67.4 million cwt. left in storage on June 1, up 6% from the same time last season.

Stop & Shop president Mark McGowan has elected to leave the company, and Giant Food president Gordon Reid will succeed him.