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In the midst of the COVID-19 pandemic, I sometimes struggle to find some ray of hope, some lesson that we may have overlooked that we might carry with us when it’s all over.

My quarantined focus, like that of so many folks now, is the grocers in my immediate area.

“You’re a produce person? I would buy more fresh produce if I only knew what was in season — you know, what’s really good right now.”

Potatoes USA is seeking nominations for 60 open board member seats for the 2020-24 term.

Harding’s Market and Musso Farms are new companies to the Market. Aztecavo SAPI de CV, De Palma Farms Inc., Migliorelli Farm, Paul Steinberg Associates Inc., Santa Maria Wholesale Produce Corp. and others have updates.

Avocados saw a resurgence in early May, according to the Hass Avocado Board’s latest report on sales during the pandemic.

Consumers will flock to stores for Northwest cherries, and they will have plenty of choices, marketers say.

From recognizing the importance of small moments of fun to donating services to help consumers, companies are finding ways to respond in the crisis.

A University of Florida survey on COVID-19’s effects on the state’s agriculture industry shows that most operations continue to operate, and expect to weather the long-term effects of the pandemic.

Santa Barbara,Calif.-based Apeel Sciences has announced $250 million in new financing, and endorsements from Oprah Winfrey and Katy Perry. The financial boosts brings the company’s valuation to more than $1 billion.