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Watsonville, Calif.-based California Giant Berry Farms has been talking with consumers, and conversations from the first quarter of 2018 are in.

PALM SPRINGS, Calif. — Retailers, a metacognition expert and a venerable football coach shared experiences and applications for produce professionals May 12 during the education program of the West Coast Produce Expo.

The United Fresh Produce Association has chosen the 36 finalists for its 2018 Innovation Awards.

Twenty-eight more illnesses have been attributed to the E. coli outbreak linked to romaine from Yuma, bringing the total to 149 cases.

Where you live says something about what you eat — a trend highlighted by the newest Hass Avocado Board research into regional consumption of the fruit.

Health officials in Minnesota have linked 10 illnesses in the state to the nationwide E. coli outbreak connected with romaine from the Yuma, Ariz., growing region.

The Packer expects its 4th annual West Coast Produce Expo to be the biggest and best.

A multistate outbreak connected to romaine from Arizona continues to have consequences for romaine from California.

It has been three weeks since the CDC released its first alert about romaine from Arizona, linking the product to a multistate E. coli outbreak, and the FDA is still looking for the source.

Zespri is kicking off its SunGold kiwifruit season with a new consumer campaign, in-store demos, custom point-of-sale materials and other retail promotions.