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In the banana business, process is almost as important as product, according to some marketers. Organic bananas continue to gain market traction, marketers point out.

Just as demand for conventional avocados continues to climb, so does demand for their organic counterparts.

While world headlines are fixed on the coronavirus COVID-19, the banana industry is concerned, as well, about stopping the spread of Fusarium Wilt tropical race 4 — commonly called TR4 or Panama disease.

Hass is by far the most popular avocado variety gown in California, but consumers who crave other kinds of avocados have a number of options available from the state’s growers.

The 2020 domestic watermelon harvest was expected to be underway by the second week of April, according to the Winter Springs, Fla.-based National Watermelon Promotion Board.

High yields and good flavor seem to be the characteristics grower-shippers look for most when selecting a strawberry variety.

Starting this summer, FMS Fresh Produce, Sherrington, Quebec, will provide its customers with more organic vegetables, thanks to a partnership with organic farm Agri-Fusion, Polycarpe, Quebec.

There are plenty of onions available at the end of April after six weeks of the new coronavirus COVID-19 pandemic, and the results were apparent in the latest prices.

HBF International LLC, Sheridan, Ore., has hired a new member for its sales team, said CEO Doug Perkins.

Whether retailers and consumers are looking for strawberries, blueberries, blackberries or raspberries, they’ll be able to find them this summer, and they should be pleased with the quality, grower-shippers say.