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Wonderful Pistachios is launching a multimillion-dollar campaign, The Original Plant-Based Protein.

Zespri, the New Zealand-based marketer of kiwifruit, has a new logo and refreshed brand, the first in its 22-year history.

Crookham Co., Caldwell, Idaho, is introducing a purple and white sweet corn variety, Wild Violet, this spring.

Curation Foods believes the salad kit space at retail is a key location to benefit from the plant-centered diet trend, and the company’s Eat Smart salad kits can capitalize on the trend.

Pilgrim’s Foodliner and Riesbeck’s Food Market are new companies to the Market. C & M Mushrooms, Economy Produce & Vegetable Co., Heritage Organic Farm, Michael Farms Inc., Shamrock Foods Company & others have updates.

West Pak Avocado, Murrieta, Calif., has released a new video, Avocado Blitz, as part of its Avo Effect campaign.

Cal-Organic Farms is shipping bunches of organic red carrots from Coachella, Calif.

Celery was the leading fresh commodity for retail sales growth in 2019, and it wasn’t even close.

Brookshire Grocery Company, Packaging Personified Inc., and Schur Star Systems Inc. are new companies to the Market. Best Fresh Produce Inc., Canyon Sales Company LLC, General Produce Co. and other have changes.

The produce world was saddened last week to learn of the passing of Frieda Rapaport Caplan, founder of Frieda’s Inc., Los Alamitos, Calif.