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Total losses from the COVID-19 pandemic’s effects on the Washington State’s potato industry is estimated to top $1 billion, according to a study by Washington State University.

For its 2020 Rave crop, Wenatchee, Wash.-Stemilt Growers has launched what it is calling the First Verified Fruit campaign on Instagram.

It is fruit picking season in the Pacific Northwest, and Yakima, Wash.-based Domex Superfresh Growers is in the midst of harvesting cherries, blueberries, apples and pears, with kiwi berries set to start in September.

In the year of the coronavirus, Michigan’s apple industry anticipates a healthy crop.

With the COVID-19 virus floating around, Michigan apple grower-shippers say they will make sure there is plenty of bagged product available.

Michigan apple suppliers say they are adjusting readily to the COVID-19 pandemic.

Stemilt Growers has seen success with its Instagram First Verified Fruit (FVF) marketing campaign for its Rave apple variety.

With less fruit available to sell and surging consumer demand, the Texas citrus market will remain strong throughout the season, said Cory Oliver, senior category director of the Texas division of Wonderful Citrus.

Strong demand since the start of the COVID-19 pandemic continues for McAllen, Texas-based Fox Packaging, according to Aaron Fox, executive vice president for the company.

Jeff Arnold , general manager of the Edinburgh Citrus Association, Edinburg, Texas, said the company redesigned its choice grapefruit bags last season to bring back the firm’s Tropic Valley label.