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The Hass Avocado Board launches new studies, webinars and programs designed to help boost sales and drive consumption.

The Irvine-based California Avocado Commission will use advertising, social media “and a host of integrated activities” in its consumer marketing program this year, said Jan DeLyser, vice president of marketing.

The Georgia Department of Agriculture and the Vidalia Onion Committee announced that April 12 will be the official pack date for the 2022 Vidalia onion season.

Mission Produce Inc. announced their “Experience the Difference” campaign, a year-long initiative to showcase the key advantages customers can experience with the company.

As the company sets sights on several major US cities this year for its second U.S. location, Morrow will lead the capital acquisitions and financial growth model for Vertical Harvest.

Immokalee, Fla.-based Lipman Family Farms will highlight its exclusive Crimson tomato and other fresh produce at Southeast Produce Council’s Southern Exposure conference.

Date demand is at an all-time high, and Yuma, Ariz.-based Bard Valley Natural Delights is targeting foodies that enjoy an ethnic exploration of food.

Last year saw record investment in plant-based alternatives to animal-based foods, according to new data released by The Good Food Institute.

To learn more about how the Ukraine-Russia war may impact the produce industry, The Packer recently sat down with Max Teplitski, chief science officer of the International Fresh Produce Association.