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The National Watermelon Promotion Board is rolling out a database to connect growers and distributors with buyers.

C & L Fresh Produce Inc., Dominic Produce LLC, Freshquita Brands LLC, PFC Natural Grocery & Deli, and Quality Cut Produce LLC are new companies to the Market. Fisher Orchard, Peach Country and others have changes.

Chelan, Wash.-based Chelan Fresh Marketing is entering its first full season with new cherry packaging, said Tim Evans, general sales manager.

John Vena Inc., Keith Lansaw Produce, Kelley Foods of AL, La Bodega Meat & Produce, Migliorelli Farm, Sunfresh Farms LTD, Torrey Farms Inc., and Winchester Cold Storage have company profile updates.

California garlic harvest will begin by mid-June, but COVID-19-related demand is expected to keep market conditions firm in the weeks ahead.

Harding’s Market and Musso Farms are new companies to the Market. Aztecavo SAPI de CV, De Palma Farms Inc., Migliorelli Farm, Paul Steinberg Associates Inc., Santa Maria Wholesale Produce Corp. and others have updates.

Avocados saw a resurgence in early May, according to the Hass Avocado Board’s latest report on sales during the pandemic.

Consumers will flock to stores for Northwest cherries, and they will have plenty of choices, marketers say.

From recognizing the importance of small moments of fun to donating services to help consumers, companies are finding ways to respond in the crisis.

A University of Florida survey on COVID-19’s effects on the state’s agriculture industry shows that most operations continue to operate, and expect to weather the long-term effects of the pandemic.