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Mount Maunganui, New Zealand-based Zespri and Miami-based Fresh Directions International shared a booth at the first-ever United Fresh Live! virtual event.

Windset Farms spoke with visitors to its United Fresh Live! booth about its greenhouse-grown Cameo cherry tomatoes-on-the-vine, its Crescendo long peppers, its Fresco Baby Cucumbers and other items.

Kingsville, Ontario-based Mastronardi Produce highlighted at its United Fresh Live! booth several of its newest products, including its Honey Bombs cherry tomatoes-on-the-vine and its Shazam! and Kaboom! peppers.

Sunkist’s Julie DeWolf and Christina Ward spoke with The Packer’s Ashley Nickle about what the company did to make the most of the industry’s first virtual trade show.

Pleasant Prairie, Wis.-based Good Foods Group plans to debut in the coming weeks a direct-to-consumer site.

Pharr, Texas-based Villita Avocados plans to debut in mid-July a guacamole product line under its We Love Guac label.

Seald Sweet made a point at its United Fresh Live! booth to emphasize the international aspect of its business, introducing visitors to its growers around the world as part of its video education offerings.

Bancroft, Wis.-based RPE discussed at its United Fresh Live! booth products including the American Blend, which features red, white and blue bite-size potatoes in a 24-ounce bag with an American flag graphic.

The Food Marketing Institute’s 2020 Power of Produce Report found that 54% of shoppers said they would like to see a greater assortment of locally grown produce at their primary store.

Side Delights is promoting immunity-boosting properties of potatoes.