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Industry leaders gather in Palm Desert to bridge the gap between summer trends and strategic connections at the West Coast Produce Expo.

Zespri says its fruit with vibrant red interior will be available nationwide for a limited time.

After a successful pilot program, Harps executive Mike Roberts reveals how small supply chain shifts are creating a permanent lift in produce volume and shopper loyalty.

From the first female board chair to global power players, the BOLD program is transforming the avocado industry’s next generation into high-stakes directors, securing the future of one of the world’s favorite superfoods.

USDA expects to announce payment rates for its $1B specialty crop aid in a few weeks after closing acreage reporting, which will determine how relief is distributed across eligible crops.

Ag Secretary Brooke Rollins says a multi-agency Trump administration effort will target fertilizer costs and boost U.S. production, with a major announcement expected yet this week.

There are no secrets when produce buyers work from closely packed desks, but it did provide camaraderie and other benefits, explains columnist Armand Lobato.

The agency was recognized for Corporate Identity and Point-of-Purchase Materials at the National Agri-Marketing Association competition.

With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.

The Sillies’ recognition arrives as fresh coconuts post 31.7% year-over-year dollar growth.