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The Blend plays a big part in the marketing of fresh mushrooms, but packaging, nutrition and utility contribute.

Ostrom Mushroom Farms hopes to ship mushrooms from its new 39,000-square-foot growing facility in Sunnyside, Wash., in May.

Phillips Mushrooms recently added Sean Steller to its sales and marketing department.

A new crop of asparagus is about to burst onto the produce scene, and whether it’s imported or domestic, grower-shippers say consumers are in for a treat.

(CORRECTED, Feb. 7) At the turn of the century, California growers were farming 36,000 acres of asparagus. Twenty years later, that number has plummeted.

Des Moines, Iowa-based Loffredo Fresh Foods — formerly Loffredo Fresh Produce — is rebranding and expanding its offerings.

Tasteful Selections is giving away an indoor herb growing kit, a gardening tool set and a stainless watering sprayer in February as part of a 10-year anniversary celebration.

Ocean Mist Farms now is receiving regular arrivals of organic asparagus out of Mexico, said Joseph Angelo, sales manager.

Rough weather during the U.S. potato harvest last fall continues to shake up the markets well into 2020, marketers say.

Delayed rain in Chile and Mexico and freezes in Southern California could mean the national market needs more volume from Southeastern berry growers.