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Will consumers believe the farmer angle or will they see the ads as simply a sustainability promotion by McDonald’s?

This exclusive interview with Kenneth Quinn, President of The World Food Prize, is the first in a series of exclusive interviews conducted by “AgDay” host Clinton Griffiths.

This exclusive interview with Pierre Brondeau, CEO of FMC, is part of a series of exclusive interviews conducted by “AgDay” host Clinton Griffiths at the World Food Prize.

This exclusive interview with Mike Mack, CEO of Syngenta, is part of a series of exclusive interviews conducted by “AgDay” host Clinton Griffiths at the World Food Prize.

This exclusive interview with Jim Borel, CEO of DuPont, is part of a series of exclusive interviews conducted by “AgDay” host Clinton Griffiths at the World Food Prize.

This exclusive interview with Vern Hawkins, President of Syngenta Crop Protection, is part of a series of exclusive interviews conducted by “AgDay” host Clinton Griffiths at the World Food Prize. Listen as Hawkins shares his thoughts about meeting global food needs.

This exclusive interview with Marco Ferroni, Executive Director of the Syngenta Foundation, is part of a series of exclusive interviews conducted by “AgDay” host Clinton Griffiths at the World Food Prize. Listen as Ferroni shares his thoughts about meeting global food needs.

The square table is set with spotless silverware and white cloth napkins. Ginger gusts rise from the oven and sweep through the one-room restaurant promising culinary delights. The room echoes with murmurs of gastronomical mirth. No, this isn’t a five-star restaurant in the Upper East Side of Manhattan. This is the Traveler’s Table, deep in the Ozarks, near Davisville, Mo.

The storage units of Produce Row, just north of downtown St. Louis, are a labyrinth of shifting temperatures and changing scents. The room with tomatoes is a comfortable 55 degrees, while the room with lettuce and carrots is a frigid 34.

Old North St. Louis looks a lot like the other areas in St. Louis City. Battered red brick buildings line the streets that stretch as far as the eye can see, and faded signs cling to old churches and corner stores. For this reason, the building at the corner of 13th Street and St. Louis Avenue seems unremarkable, but the brightly colored banner hung across the top signals something new.